New Link Building Strategies to Try in 2023

As digital marketers and business owners, it’s essential to keep up with the ever-evolving strategies for link building. With the new year here, now is a great time to start brainstorming some fresh ideas on how you can build links to your site that will help improve ranking, visibility and organic traffic. In this blog post, we’ll explore some of the newest 2023 link building strategies that SEO professionals are experimenting with in order to find ways of getting even better results out of their campaigns. Read on for actionable advice you can apply right away and reap immediate rewards!

Image source:

1. HARO Link Building

HARO, short for Help A Reporter Out, is a service that provides journalists with sources. It works by having reporters submit queries and sources can then respond with pitches on why they should be interviewed. Of course, the journalist has to like the pitch for it to work. But when the source is chosen, the journalist often needs to link back to them as part of their article. This is where HARO link building comes in–a great way for businesses to get links from reputable publications and improve their rankings online.

2. Guest Contributor Posts

Guest contributor posts are one of the oldest link building tactics in the book. But they can still be extremely effective in 2023, especially if your content curation is informative and relevant to your audience. When it comes to guest contributions, focus on sites that have a high domain authority and strong search engine rankings for maximum impact. Make sure you link back to your own website when including links within the post itself so that readers can learn more about what you do and potentially become customers as well.

3. Broken Link Building

Broken link building is another excellent way of gaining valuable backlinks from websites without having to create any original content yourself. It works by finding broken links on other people’s pages and then offering them a replacement (which links back to your own site). It’s important to have an understanding of HTML and web technologies in order to do this effectively.

4. Unlinked Brand Mentions

Unlinked brand mentions are a great way of getting some quick wins with link building. What happens is you search the internet using various tools to find websites that have mentioned your brand or product without providing a link. Then reach out to these website owners asking them nicely if they would be kind enough to add a link back to your website as part of their article or post. Chances are, if they liked what you had to say, they will be more than happy to oblige!

5. Image Link Building

Image link building is another tactic that can help you get more bang for your buck. All you have to do is include a few images in your blog or website posts and then add an anchor text link pointing back to the original source. Thrive Link Building Service explains that this will give both the readers of your post and the original content creator some additional visibility, as well as give you a valuable backlink from their site in return.

These are just five of the newest link building strategies that SEO professionals should be considering trying out in 2023. They’re all relatively easy to implement and offer excellent returns if done correctly. With a bit of creativity and effort, you can be sure to make 2023 one of your most successful years yet when it comes to link building. Good luck!


When it comes to link building, you need to constantly stay on top of the latest trends and strategies in order to get the best results for your SEO efforts. The five strategies outlined in this blog post are some of the newest ones that SEO professionals should be considering trying out in 2023. From HARO link building to unlinked brand mentions, each offers a unique way of gaining valuable backlinks from other websites – all without having to create any content yourself! So why not give them a try today and reap the rewards? With a bit of effort and creativity, 2023 could be one of your most successful years yet when it comes to link building. Good luck!